CASE STUDY 1: Virgin 'Upper Class Suite' Project

When Virgin Atlantic launched their new 'Upper Class' seats, one vital component was the sending out of special Promotional Packs to over 13,000 recipients.

Rocket Mailing was charged with the task of putting together and mailing these multi-component Packs.

Hand assembly involved the construction of a chocolate box from a flat pack; inserting chocolates into the box in the seating pattern of Virgin's 'Upper Class' cabins; adding ribbon; inserting menu cards; wrapping a loose leaf brochure in metallic tissue and finishing off the pack.

Each pack was coded according to its destination and recipient and three different mailing mechanisms were used.
Despite these many variables and the very many packs involved, Virgin has so far received not one complaint - which is a reflection of Rocket's accuracy and attention to detail.

Whatever your Direct Mail needs, Rocket deliver
 
"Rocket - providing a friendly, efficient, knowledgeable, personal service with great attention to detail - long may the relationship continue!"

Angus Struthers
Head of Upper Class Products and Service